ACE DNTL Logo Pack

This file pack contains the official ACE DNTL assets. The pack is for internal team use, vendors working on the studio's behalf, and press. Anyone else needs written permission from Dr. Ace before using these assets.

What is in the pack

• —Primary logo — full lockup, vector SVG and high-resolution PNG.
• —Monogram — for square and small-format applications.
• —Wordmark — for press and editorial.
• —Clear-space and minimum-size guides.
• —Approved color values (HEX, RGB, CMYK, PANTONE).

Color

Ink

#18181B — body text, primary identity color.

Canvas

#FAF8F4 — warm off-white background, the studio's default surface.

Sand

#A38B5F — refined accent, used sparingly.

Blush

#B86E54 — secondary warm accent, used only in editorial moments.

Typography

Headlines and identity: Helvetica Neue, medium weight, tracking -2%. Body: Helvetica Neue, regular. Editorial italic moments and pull quotes: Cormorant Garamond, italic.

What to avoid

• —Recolouring the logo outside the approved palette.
• —Placing the wordmark on a busy photographic background without sufficient clear space.
• —Stretching, skewing, or rotating any asset.
• —Adding effects — shadows, glows, outlines.

© ACE DNTL STUDIO · For permissions outside this pack, contact [email protected].